The Topic:
In this seminar, you will discuss whether recent "innovations" in philanthropy spurred by social media such as the "ice-bucket challenge" are novel ways to raise funds or are they are form of "slacktivism" where one can demonstrate care without putting forth much effort.
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Readings:
Facebook and Twitter as civic engagement: Link to Reading
Origins of the ALS Ice Bucket challenge: Link to Reading
Discussion Questions:
- What is “slacktivism” and how has it been used in the past?
- Why do you think this is a growing form of engagement?
- In what settings do you think that “slacktivism” is a good thing? And when may it not serve the cause as well? Do you agree with Gladwell or his critics?
- Is there a difference between focusing on overall outcome of an initiative vs. individual engagement (i.e. - millions of dollars donated in ALS ice bucket challenge vs. low average contribution by individuals)?
- For causes that struggle to gain traction/widespread support, how would you position fundraising efforts differently? Is it ok to portray the cause in a misleading way to gain more support? For example – how do you get more young people to donate to and care about Alzheimer’s Disease?
- How do you personally make decisions about where to donate your time/money/attention?
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Suggestions?
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Created:
Added by Mike Lenox, February 2017.